(CNS) - The wildly popular pop culture extravaganza known as Comic-Con International kicked off in downtown San Diego today, luring celebrities to town to promote their projects to diehard fans, many of whom showed up in outlandish costumes. San Diego Mayor Jerry Sanders took part in an opening ceremony at the San Diego Convention Center.

“This is the best people-watching week of the year in San Diego,” Sanders said. “As mayor, I certainly love that it brings in visitors from all over the world, who spend millions of dollars here staying at our hotels, eating at our restaurants and buying all sorts of things.”

The four-day trade show runs through Sunday. It unofficially began Wednesday evening, with an invitation-only “Preview Night” event. About 126,000 people are expected to attend this year’s sold-out Comic- Con. The event feeds tens of millions of dollars into the local economy.

KFWB’s Tom Reopelle checked it out and spoke with Maggie McKay and Michael Shappee:

 




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